More and more people are making use of social media to sale their products on Social Media, more especially on Instagram. With the amount of people who make use of social media on a daily basis and are on there for inspiration, this is a great way to start if you have not launched an online shop as yet. Professionally running and managing your shop account is very important, how you present your product and how you interact with clients determines the success of your sale and customer service.
This blog post was inspired by a few tweets I engaged on, earlier in the week on Twitter. A lot of people highly feel that people who sell on Social Media don’t make it easy for them to find out more information about products advertised and the ordering process can be quite daunting for them. Shopping online works, because of the convenience it allows for the buyer.
Your clients will stay loyal if you provide an amazing product and shopping experience for them. Unfortunately I have seen so many brands and individuals going about this the wrong way. This is why, personally, I’m not a fan of buying from Social Media platforms, unless you send me to your online shop.
I hope the tips I provide will not only help manage sales for you and bring about order, but will also drive more sales because you would be making the process easy for your clients. I’m going to use clothing to explain my points, as it’s also the most popular items sold on Social Media
Showcase your products clearly
This is the most important part to successfully drive interest and sales. Try to make sure you take clear, good quality pictures of each item you are selling. If you are using a model, make sure that your product is the hero of the picture and not your model or anything that might be distracting in the background. It’s very easy for people to drift away from what you are trying to show them if something else is taking over the picture.
Provide Full Product Description
This is very important. Nothing is annoying as having to answer a million question repeatedly in your comments section about what sizes are available, colors, material the item comes in and all that information.
When you are posting your description make sure you clearly state the size the item comes in, colors its available in and any other information you feel is useful. Most importantly tell the people prices. I hate how brands feel its okay to not share how much an item is. Why do I need to call/whatsapp/email you to find out how much an item is? Why are you hiding prices from people? I feel you are creating unnecessary admin for yourself. You are luring people into contacting you to find our prices and when they feel they can’t afford it, you have wasted your time and the persons time, when all of that could have easily been avoided. People should contact you when they want to make a purchase.
This has to be the most important thing some people get wrong. This thing of asking people to whatsapp you to place orders should stop. How are you tracking all your orders? Where do you even have time to attend to messages coming in every minute on your phone? Already whatsapp is a lot of admin on its own, now imagine having to respond to questions about your items all them time?!
The best thing you need to do is creating an email address that is separate from your personal one. Make sure you let people know its for inquiries and orders. When orders come through, its easy for you to setup a time during the day where you can go through all emails at the same time. This process is also important, because you can then respond back with information you need from each person to successfully deliver their item to them and for you to forward your banking details before processing the order.
If you are planing to sale items on Social Media, be it Instagram or Facebook, these points are important to take into consideration. Not only will they help run your platform professionally, but these are guaranteed to drive sales quicker and get you paid faster.